to Brdwy411 in response to your "I HAVE TO LAUGH at the above comment. There is no way this will ever be harder to get than BOM tickets. Maybe if they had waited for a smaller theater. There were maybe 50 people sitting in the cheap seats last night. This show had better hope for good word of mouth and reviews and that people show up in droves. Also, based on last night's attendance and last weeks grosses, I doubt there were ever 1900 people in the theater for this show at the same time. "
First of all, IMHO, the advantage of such a large theatre is that you CAN afford to discount several hundred more seats than in a smaller house to make the show more accessible, and still keep your gross revenue higher.
As I'm certain you know, GROSSES and ATTENDANCE are different. Last week, OTT had attendance of 70% - 10,494 seats occupied out of 14,992. But 70% capacity at the Lyric is over 100% at most every other large house on Broadway. Their GROSSES were just under 30% of total possible revenue - certainly not stellar but for a first full week of previews it's not unusual given that a large number of the occupied seats were probably comps for company and potential investors, as well as highly discounted seats for the public to build word of mouth. Certainly the average ticket price needs to climb but on Tuesday night the show stopped several times for cheers and applause and I haven't heard THAT much at all in the past year.
SO, as each of those cheering people spreads the word, the attendance AND the average ticket price should climb. And while I don't believe in rolling the dice JUST on the hope of a rave review from the Times, I DO think that, based on the reviews from Barrington Stages, the reviews should be great. But Wicked didn't get a rave either, and it's doing just fine.
As for the BOM comment…it's called 'hyperbole' and it was definitely tongue in cheek (although I'd much rather see On The Town every night of the week. But that's just a personal opinion. )
Updated On: 10/2/14 at 02:14 PM