Spring Awakening has brought the digital revolution to Broadway, and we’re ready to break the mold again with another first: Digital Rush.
Looking for great seats at a great price? Look no further. We’re offering orchestra and front mezzanine seats for only $40. Not a student? No problem. Digital rush is open to anyone. Don’t have time to wait in line for day-of discount tickets? Don’t worry. All you need is a cell phone and online access–the process is 100% digital and trouble free.
Here’s how it works:
1. SIGN UP below any time between 12am-3pm the day you'd like to see the show 2. GET A TEXT confirming your SUCCESSFUL ENTRY in that day's Digital Rush. 3. RECEIVE A CODE via text message by 4pm, redeemable only once, at www.springawakening.com/digitalrush 4. BUY YOUR TICKETS online and pick up at the Eugene O’Neill Theatre
It’s that easy! No need to keep checking the site – your cell phone will alert you when you tickets are available for purchase.
I think, according to the site, that normal rush tickets are still $27 if you wait on line, or $40 if you do this "digital rush" thing. I doubt the target audience is going to care much. If they're the type of people who will wait overnight to get a $27 rush seat instead of buying one at the box office, then a $40 ticket isn't going to be much of an incentive.
I really like this idea. What about those people who work during the day and can't spend all day waiting in line for tickets?
I think this really will change the way the rush is done at many more theaters. If it does, that's the very definition of groundbreaking. Updated On: 6/15/08 at 05:23 PM
So maybe the Public did it first, but it's obvious this is an improvement. And if the Public's idea didn't proliferate to other theaters right away, it didn't work.
The major Broadway productions need something that will still get them a little money, so they needed a system where people would still have to pay for tickets. If you can get day-of shows while sitting at your computer at work, how is that not awesome?
The same people that are bashing this will use it the next time they want to see Spring Awakening. If you don't want to see it again (or for the first time), why do you care?
So, what? Is it randomly decided who gets tickets or is it whoevever signs up first?
I want to apologize for some offensive messages posted on this board under my name. The night 0f 12-15-08 I did not have internet access, and someone had used my name to post something offensive. My avatar was also changed. I dont' know what else was posted, or if anyone recieved bad PMs, but I want to apologize for that. I've changed my password, and even though I was not the one posting these messages it still needed to be corrected.