Spring Awakening breaks the mold again in 6 hours?! — Page 2

Digital Rush??

Um...didn't the Public start this first???

---

Updated On: 6/15/08 at 04:59 PM

It's a "digital rush". You enter online the day of the show, and it works pretty much like a rush.

Spring Awakening has brought the digital revolution to Broadway, and we’re ready to break the mold again with another first: Digital Rush.

Looking for great seats at a great price? Look no further. We’re offering orchestra and front mezzanine seats for only $40. Not a student? No problem. Digital rush is open to anyone. Don’t have time to wait in line for day-of discount tickets? Don’t worry. All you need is a cell phone and online access–the process is 100% digital and trouble free.

Here’s how it works:

1. SIGN UP below any time between 12am-3pm the day you'd like to see the show
2. GET A TEXT confirming your SUCCESSFUL ENTRY in that day's Digital Rush.
3. RECEIVE A CODE via text message by 4pm, redeemable only once, at www.springawakening.com/digitalrush
4. BUY YOUR TICKETS online and pick up at the Eugene O’Neill Theatre

It’s that easy! No need to keep checking the site – your cell phone will alert you when you tickets are available for purchase.


eh, OK?

---

So the big thing is that the price of rush has gone up?

---

How underwhelming. Oh well.

Back to waiting for the Tony's.

---

So, so, SO stupid.

LAME

I really like this idea. What about those people who work during the day and can't spend all day waiting in line for tickets?

I think this really will change the way the rush is done at many more theaters. If it does, that's the very definition of groundbreaking.

Updated On: 6/15/08 at 05:23 PM

Wow.

All of you fanboys should feel dissapointed. Talk about overhyping something so ridiculously stupid.

I don't think you can even try to convince me that this is "groundbreaking" and "revolutionary"

give me a ****ing break!

So maybe the Public did it first, but it's obvious this is an improvement. And if the Public's idea didn't proliferate to other theaters right away, it didn't work.

The major Broadway productions need something that will still get them a little money, so they needed a system where people would still have to pay for tickets. If you can get day-of shows while sitting at your computer at work, how is that not awesome?

The same people that are bashing this will use it the next time they want to see Spring Awakening. If you don't want to see it again (or for the first time), why do you care?

"Actually the Public's idea did proliferate. I hear Spring Awakening is doing a digital rush."

But this is obviously an improvement on that same idea.

It seems like it's random. That's how I read it.