Guys, producers always price their tickets high so that they aren't screwed when they issue a discount code.
Think about it: if they need to sell every seat at $70 to break even, and they set the price at $70, then if even one person uses a discount, they won't break even.
If they set every seat at $90 and then issue discounts, the people using discounts and the people paying full price will cancel each other out and they'll average $70, making it possible to break even.
Furthermore, they don't know how much people are willing to pay until they ask for it. If nobody is willing to pay that much, they can always lower the price, but they can't raise it later on if they think people will pay more (I know it has happened, but it is very, very rare and very, very risky).
Nothing matters but knowing nothing matters. ~ Wicked
Everything in life is only for now. ~ Avenue Q
There is no future, there is no past. I live this moment as my last. ~ Rent
"He's a tramp, but I love him."