Todd Haimes marquee looks less than appealing

[BorisTomashevsky]

Posted: 2/1/24 at 6:36am

I know they’re bleeding money but is this really the best they could do? Looks like the latest poor intern to arrive was given the task of “design our new marquee!”

Marquees all around are looking less like elegant theatre names and more like hotel/bank/bar signs. 
 

https://www.broadwayworld.com/article/Roundabouts-Home-on-Broadway-Officially-Renamed-the-Todd-Haimes-Theatre-20240131

[OhHiii]

Posted: 2/1/24 at 8:05am

This is a digital marquee, the same as has always been there for the American Airlines. 

[BorisTomashevsky]

Posted: 2/1/24 at 8:24am

I could have worded that better. I meant the graphic design of Haimes’ name on the screen. Surely anything’s possible when pixels are involved.

[Broadway Flash]

Posted: 2/1/24 at 8:25am

Most of the marquees nowadays look less than appealing. I hate digital marquees so much. Let’s hope they don’t install one on the majestic. 

[RippedMan]

Posted: 2/1/24 at 8:34am

Agreed. Especially looking at the West End and how appealing some of those are. I love that they went back to the original with like the Rogers, etc. Wish they'd go that route.

[Broadway61004]

Posted: 2/1/24 at 9:02am

I mean, it frankly looks a lot better than the American Airlines one did, which isn't saying much, but at least is progress, I guess?

[Dylan Smith4]

Posted: 2/1/24 at 9:36am

I'm sure they will add a physical sign soon as they had to take down the American Airlines marquee first. People, please chill.

[ErmengardeStopSniveling]

Posted: 2/1/24 at 9:57am

Has the vertical "American Airlines Theatre" part been removed or is that just cropped out? I expect there'll be some kind of vertical eventually, too.

[everythingtaboo]

Posted: 2/4/24 at 11:39am

I'd like it better if the smaller digital signs weren't there, and they kept physical signage to match the vertical marquee. Really no matter what, it just looks way too busy.

[jagman106]

Posted: 2/4/24 at 12:22pm

I read (I think on TheaterMania but I can't really remember) that the marquee is a work in progress and not the final product.

[Tom5]

Posted: 2/4/24 at 4:59pm

I think the marquee name as shown is good. It's simple and straightforward. If there are to be flourishes they should be reserved for the title of the show playing.