Todd Haimes marquee looks less than appealing

I know they’re bleeding money but is this really the best they could do? Looks like the latest poor intern to arrive was given the task of “design our new marquee!”

Marquees all around are looking less like elegant theatre names and more like hotel/bank/bar signs.


https://www.broadwayworld.com/article/Roundabouts-Home-on-Broadway-Officially-Renamed-the-Todd-Haimes-Theatre-20240131

I could have worded that better. I meant the graphic design of Haimes’ name on the screen. Surely anything’s possible when pixels are involved.

Agreed. Especially looking at the West End and how appealing some of those are. I love that they went back to the original with like the Rogers, etc. Wish they'd go that route.

I'm sure they will add a physical sign soon as they had to take down the American Airlines marquee first. People, please chill.

I'd like it better if the smaller digital signs weren't there, and they kept physical signage to match the vertical marquee. Really no matter what, it just looks way too busy.

I think the marquee name as shown is good. It's simple and straightforward. If there are to be flourishes they should be reserved for the title of the show playing.