Jarethan said: "hearthemsing22 said: "I think my grandmother and I saw "It's A Bird, It's A Plane It's Superman!" and walked out at intermission.
"I really enjoyed it, thought it had a fun score, appropriately silly story, great cast, terrific design. Got some excellent reviews. Thinking at the time was that theatre goers were not ready for a superhero musical. I seem to think it opened in a great season and got lost in the shuffle, but I could be wrong.
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I think you're quite right. Also, while not trying to be campy (it arrived at almost the exact same time Batman premiered on ABC), it was an intentionally Pop Art approach to the material, and evidently this went over the heads of most audiences and critics. It got a reputation as a kids' show, and it flopped. Indeed, that was the reason its composer, Charles Strouse, initially didn't want to do Annie.