I like the PHANTOM OF THE OPERA broken-glass text treatment... but the famous mask logo makes zero sense. Unless I've been mistaken all these years: does the Phantom ever wear a half-face mask that covers both eyes? How did that mask become a universally-recognized visual emblem of the show even though the phantom's one-sided face mask has become a universally-recognized costume piece?
Words don't deserve that kind of malarkey. They're innocent, neutral, precise, standing for this, describing that, meaning the other, so if you look after them you can build bridges across incomprehension and chaos. But when they get their corners knocked off, they're no good anymore…I don't think writers are sacred, but words are. They deserve respect. If you get the right ones in the right order, you can nudge the world a little.