Strange to be commenting on the Wicked logo this far after the fact. My boss has a graphics design background. (He's also a big Wizard of Oz fan.) Back in 2003, when the first full-page ad for Wicked appeared in the New York Times, I held it up for him. His eyes got as big around as saucers and he said, "Oooh." Later, after I had a window card hanging in the store, he would often refer to it to other people as an example of a wonderful design concept. As a Broadway poster, I've always thought Wicked was
okay. It's striking in it's colors and simplicity, but it doesn't have the same effect as the Cats' eyes or the Phantom's mask. As graphic design goes, how many other shows have been able to pack so much into so little?
Of course, he'd already decided long ago that he hated Cats and Phantom (without having seen either), so there was no debating the merits of the advertising itself. But, for some reason, he loves the Wicked poster and has decided (without having seen it, either) that it is the best show ever. He still says that to this day, even though we've had more seasons with more posters since then.
I've decided that it's best not to talk to him on such matters.
And no one grew into anything new, we just became the worst of what we were."
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