Mr. Roxy, Agree both Honeymoon & Last Ship's marketing and advertising have been terrible!
SpotCo. is handling marketing and advertising for Honeymoon and Last Ship...
Serino/Coyne for Bridges...
Spot Co is a textbook example of a company that has no clue in marketing
If Sideshow had a few months and tv ads it might have had a shot. Ditto for Last Ship.
Mr. Roxy, Spot Co is a textbook example of a company that has no clue in marketing If Sideshow had a few months and tv ads it might have had a shot.
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SpotCo did Side Show's terrible advertising and Type A Marketing just as bad in my eyes.
Broadway Legend Joined: 7/20/13
I was in NYC today and walked passed the Nederlander and I swear that I missed the marquee of the show when I walked past it. I had to turn around and walk back just to make sure that Honeymoon was playing at the Nederlander. The marquee is just so bad. I wasn't even that far from the theater and I could barely read what it says.
Poor positioning of the marquee off to the side and you really need to look up but that's the fault of the Nederlander Organization when the facade of the theater was redone.
Broadway Legend Joined: 6/24/09
Anyone know how the rush has been lately? I want to try for Saturday. Any advice would be appreciated. Broadway spotted doesn't have it for the last week.
I rushed last Saturday afternoon, showed up 15 minutes to curtain for the 2 PM show and got 3 rush tickets, Mezz Row D 1 3 and 5
Sorry Roxy - It's pretty easy to blame the marketing (sure, for plenty of musicals it is). The Last Ship has had mounds of publicity (didn't Sting perform some of it on PBS, had pretty much a full concept album sung by him, etc) - I wouldn't blame it on that.
As I'm out of the NYC metro area now, I'm not too sure about Honeymoon in Vegas. But they do have a "famous" composer (whose fans seem to turn out less than Wildhorn's), great reviews from a recent out of town try-out 20 some miles away, a " 'name' " in Tony Danza, and released the cast recording (at least digitally) before previews. I think the problem here is its a film that no one remembers with a completely mediocre score.
"But they do have a "famous" composer..."
I do love how someone can become "famous" without ever having a commercially successful piece of work.
I get the sense that you actually don't love that.
OKAY!
Hey, isn't this show opening tonight?
Nope. The 15th.
OH JESUS CHRRRRRRRRRRRRRRRRIST
Their honeymoon better be amazing, because the courtship period sure is a slog.
I sense divorce papers will be issued next Friday as I hear Hunchback wants the Nederlander this summer after the Papermill tryout.
Stand-by Joined: 5/29/10
I enjoyed this first of 2015. Loved the moving bandstand segments that allowed the drummer upfront before singing began. Sometimes I was really laughing hard - I wish that could have been maintained a bit better. Rob McClure was really the one capturing the zaniness that was making it work best. As soon as Tony Rocky took the stage I became disappointed & realized how much I hate that Vegas cliche. Friki-Friki gal didn't vocally nail her last note - so that kinda bummed me out & made me feel that these casting choices were based on NJ not BWAY production contracts. Danza's character had too many songs even though he was singing better than I expected. Brynn O'Malley was maybe too good-looking/classy for the part?
This opens next Friday and I say it'll close by the 18th.
Stand-by Joined: 5/29/10
Hey Jack, The show doesn't open next FRIDAY, it opens next Thursday & your right it will close on the 18th, The 18th of January 2018. This show is Everything Broadway ever wanted to be. It is KOOOOOOOOL, Can see it over and over again, that's what makes a show a hit
What an ego trip to throw away all that cash just to keep this poor excuse of a musical open.
I think it's so hard to pinpoint why something fails.
Bridges had excellent performances and a gorgeous score. The physical production felt cheap. But you'd think the rest of those things would carry the show at least through awards season. Last Ship had a great score and a famous composer. And the physical production was fun to look at. You'd think that'd help. Etc. Who knows.
Broadway Star Joined: 7/13/08
"Hey Jack, The show doesn't open next FRIDAY, it opens next Thursday & your right it will close on the 18th, The 18th of January 2018. This show is Everything Broadway ever wanted to be. It is KOOOOOOOOL, Can see it over and over again, that's what makes a show a hit"
Love when The Onion posts comments in a thread.
I saw the show on New Years Day and I really liked it. It was light hearted, fun and entertaining. I loved the way they showcased the band up front at the beginning, and rotated them back during the show.
I think forgetmenotnyc's comments are all valid, especially about Tony Danza. He was believable and likeable, but his character definitely has the primary singing role in the show, and I think that they should have focused on casting someone who can sing rather than selecting someone because they naturally can act as an organized crime con man.
But kudos to Danza for having the courage to do the show, he is all alone on stage singing and that probably is scary for a guy that looks and sounds more like Rocky Graziano than Frank Sinatra.
Updated On: 1/10/15 at 04:35 AM
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