carnzee said: "theaterguy11 said: "I know thats what they say, but ratings for the Tony Awards are pretty small and the vast majority of that audience already is aware of what shows are playing/what is good. Perhaps it was more true in the early 2000's that Tony Awards gave shows Box office bumps, but is there any recent evidence that Tony's have helped any show?
Gentleman's Guide . Their grosses started going up after nominations and went way up after their win. Even if people don't watch the Tonys, they are impressed with the BEST MUSICAL on the ads.
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While I am on the "Tony noms definitely help" train, I do think it's important to note that Gentleman's Guide had a pretty limited bump; it only lasted from the Tonys through to the end of the year. Granted, that's six months longer than they would have ran if they had got less noms, but it seems it's not a perfect long-term box office increase solution.
Same thing happened with Fun Home. They opened right before Tonys to decent grosses, blew up for about four to five months after the Tonys, then almost immediately started dropping to 60% weekly gross and eventually less. (This info is taken from the BroadwayWorld reports btw).
Basically, I think my point is that a show has to be doing well already for the Tonys to help them long-term. Out of the Best Musical noms, I think the only one it would really help to win is Great Comet, because it's already doing pretty well at box office and they also need something to advert once Josh is gone.
Updated On: 5/5/17 at 08:32 PM