dwwst12 said: "Kad said: "Well, if nothing else, this will demonstrate the commercial viability relying entirely on being viral. A million streams of the album means nothing if those people don’t buy tickets."
Don't a lot of shows that fail to recoup on Broadway make the money back -- albeit slowly -- via tours, licensing, etc? I feel like with a couple of lyric changes, this show could be a steady earner in high school and community theater for a long time. It seems like measuring commercial viability by the length of an initial run is only measuring a small part of the business."
Revenue that comes in from tours or licensing doesn’t make the initial production any less of a loss. Productions are separate from the material.
"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."