Broadway Grosses: Week Ending 10/22/23

Also, you will find information on each show's historical grosses, cumulative grosses and other statistics on how each show stacked up this week and in the past.

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Up for the week by attendance (% of capacity) was: JAJA'S AFRICAN HAIR BRAIDING (4.9%), PURLIE VICTORIOUS: A NON-CONFEDERATE ROMP THROUGH THE COTTON PATCH (4.7%), KIMBERLY AKIMBO (2.8%), THE BOOK OF MORMON (2.7%), CHICAGO (2.6%), HADESTOWN (2.5%), HARRY POTTER AND THE CURSED CHILD (1.7%), MELISSA ETHERIDGE: MY WINDOW (1.7%), SHUCKED (1.7%), ALADDIN (1.6%), HERE LIES LOVE (0.4%), THE LION KING (0.4%), HAMILTON (0.1%),

Down for the week by attendance (% of capacity) was: SOME LIKE IT HOT (-7.1%), THE SHARK IS BROKEN (-2.2%), GUTENBERG! THE MUSICAL! (-1.9%), I NEED THAT (-1.7%), MJ THE MUSICAL (-1.6%), MOULIN ROUGE! THE MUSICAL (-1.6%), A BEAUTIFUL NOISE, THE NEIL DIAMOND MUSICAL (-1.4%), SWEENEY TODD: THE DEMON BARBER OF FLEET STREET (-1.1%), & JULIET (-0.9%), BACK TO THE FUTURE: THE MUSICAL (-0.1%), SIX (-0.1%), WICKED (-0.1%),

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We love to see another sizable Purlie leap!

Love seeing Jaja and Purlie climb!!! 

Updated On: 10/24/23 at 12:28 PM

jkcohen626 said: "Also, Akimbo seems to be experiencing a second wind. Second best week ever during a pretty random week in October. I'd assumed they'd go out in January. But, I wonder if they might try to push through the Winter."

Has Akimbo bumped up its advertising spend? I noticed a new subway ad campaign touting the Tony wins, but that alone probably isn't driving the numbers.

Nearly every show that's UP this week is new within the past 7 months. Which is pretty good for mid October.

Updated On: 10/24/23 at 12:56 PM

Kimberly Akimbo does have a fairly new TV ad. It's set to "This Time" and I think it is much more engaging than their previous TV spot. 

No idea if this new commercial is what is driving the bump, but I'm certainly happy! It is a tremendously difficult show to market. Great to see a climb and I hope the trend continues. 

And who would have thought that Merrily We Roll Along would eventually turn into one of the most successful Sondheim shows in Broadway history. The show that the maestro tinkered with endlessly, trying to make it "just right." Those numbers are astounding. But this production deserves it.

Dont get me wrong, it's great a Sondheim show is doing so well, but let's be realistic. It's not him or the show that's driving those numbers. The majority are seeing Daniel Radcliffe, no matter what he is in.

Theatrefan2 said: "Dont get me wrong, it's great a Sondheim show is doing so well, but let's be realistic. It's not him or the show that's driving those numbers. The majority are seeing Daniel Radcliffe, no matter what he is in."

It is the coalescence of a number of factors (as is almost always the case). There is a very significant number of pure Sondheim-a-philes (many of whom can't use OMNY to get there). In this case, there are also those who might be deemed less than pure (i.e., they are making the gesture because of the relatively recent death). And there are the not insignificant number of Groff-a-philes. Finally, while DR certainly draws people, the number of no matter whats is not as large as you seem to think, judging by their willingness to stay away from at least 2 of his 5 shows and, iirc, Equus also softened before he left. And that was much closer to Potter. So I would not put all of your eggs in his basket. That said, I think the show will have a rougher time after the original cast splits, unless they find someone compelling who wants to be a replacement. (Something we are saying about a lot of shows right now.)

I thought the Boston cast back in 2017 had great chemistry too and I personally prefer Damian Humbley’s Charlie over Daniel Radcliffe’s….. but I understand all three of those actors aren’t big names to draw Broadway price ticket sales, hence why Friedman and the other producers waited until they can get the right cast to bring this to Broadway.

The marketing for Merrily is very focused. They make appearances together, give interviews together and act like they’re the best of friends - just like the characters they play, but without the bitterness and melancholy.

This feels shrewd, because it combines Daniel Radcliffe’s fan base with Jonathan Groff’s. The Sondheim effect doesn’t always work (the award-winning Company revival,  Here We Are). His shows need star power and something extra. 

It doesn’t hurt that the revival itself is terrific, but reviews certainly don’t always make a hit and ticket sales were gangbusters from the very beginning.

Whoever said that Lindsay's fans are buying tickets for Merrily is completely delusional. Daniel's fans and Jonathan's fans you mean. Sorry! She is a talented actress who got very lucky with the shows she booked, but she is not a draw.

RUkiddingme said: "Usually, this topic is full of negative remarks about low grossing shows and everyone predicting their closing date.
For some reason this week there are mostly positive posts about shows doing well!
It nice!"

No scary drops this week! Most new things saw an uptick or are treading water. Let's hope it lasts or continues up.

HAMILTON DROPPED 130K LAST WEEK, DO YOU THINK IT WILL LAST UNTIL NEW YEARS?!?!?!?

Updated On: 10/24/23 at 10:29 PM

B212323 said: "muscle23ftl said: "Whoever said that Lindsay's fans are buying tickets for Merrily is completely delusional. Daniel's fans and Jonathan's fans you mean. Sorry! She is a talented actress who got very lucky with the shows she booked, but she is not a draw."

I know 3 people who bought tickets expressly to see her because they loved her performance in Carousel (they're older and don't really know Groff or Radcliffe)."

You know, you're right. Those 3 fans totally count. Actually, let me rephrase it, the show doesn't even need Daniel or Jonathan or Sondheim, Lindsay is selling out the show and bringing 2 million per week. Just like she did in Carousel, why it was such a huge hit.

Updated On: 10/24/23 at 11:34 PM

B212323 said: "muscle23ftl said: "B212323 said: "muscle23ftl said: "Whoever said that Lindsay's fans are buying tickets for Merrily is completely delusional. Daniel's fans and Jonathan's fans you mean. Sorry! She is a talented actress who got very lucky with the shows she booked, but she is not a draw."

I know 3 people who bought tickets expressly to see her because they loved her performance in Carousel (they're older and don't really know Groff or Radcliffe)."

You know, you're right. Those 3 fans totally count. Actually, let me rephrase it, the show doesn't even need Daniel or Jonathan or Sondheim, Lindsay is selling out the show and bringing 2 million per week. Just like she did in Carousel, why it was such a huge hit."

that's three that one person knows - I'm not saying she's the sole reason its selling out but to dismiss her as not having any fans is not true. But by all means belittle the female diverse lead of the show."

Oh please, give it a rest. Practically no one is coming to see Merrily because of Lindsay Mendez. She’s not a name, she’s not recognizable outside the theatre community and even some in the theatre community have  no idea who she is.  It’s Daniel and Jonathan. They’re bringing in the crowds. They are names. Daniel is an international super star. 
get over it. Go cry your fake Lindsay tears elsewhere.