For OH, MARY, they also scaled back prices to a non-star casting level, so those who previously were priced out or shut out due to sitting on their hands waiting for a discount got a chance to spend in their range. WOM for Hannah has also been great from her past performances and she’s been hitting the interview circuit and using social media to her advantage. At this juncture, the fact they trusted her to helm the ship in between stars and it not having much of an impact on their bottom line, I think Hannah (having already been the Mary standby since the very beginning) is set for a very secure job.
I’ve also noticed over the past few years that, if the ATP of any commercial run show is under $100 for a consistent period of time, not in conjunction with any initiatives like Broadway Week, that it should be cause for concern. Iglehart has about a month left in his run as Lance, so if &J wants to goose up their sales, they should announce the next person, especially if they got a big star for a holiday run.
I think the current shows on life support are Hell’s Kitchen, Gatsby, and Stranger Things. However, in the case of Gatsby, they still haven’t announced McCartan’s replacement which…what are they waiting for? And of course, ST is being kept alive by the canyon-deep pockets of Netflix.
HK is the only show that has no exciting prospects on the horizon. While they are getting Tank for 12 performances over Thanksgiving, that’s basically a bandage on a gaping wound. Christopher Jackson has also had horrific attendance and he is enough of a draw that people are upset/try to refund when he is out. I think they are bound to fold in January.
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