Broadway Grosses: Week Ending 5/21/23
#1Broadway Grosses: Week Ending 5/21/23
Posted: 5/23/23 at 6:46pmClick below to access all the Broadway grosses from all the shows for the week ending 5/21/2023 in BroadwayWorld's grosses section.
Also, you will find information on each show's historical grosses, cumulative grosses and other statistics on how each show stacked up this week and in the past.
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Up for the week by attendance (% of capacity) was: CHICAGO (17.7%), SOME LIKE IT HOT (11.2%), GREY HOUSE (10.3%), WICKED (9.4%), FAT HAM (8.1%), LEOPOLDSTADT (7.3%), GOOD NIGHT, OSCAR (7.1%), HARRY POTTER AND THE CURSED CHILD (6.8%), A DOLL'S HOUSE (6.1%), THE BOOK OF MORMON (5.7%), ALADDIN (5.6%), HADESTOWN (5.4%), BAD CINDERELLA (5.2%), NEW YORK, NEW YORK (5.1%), LIFE OF PI (5%), SHUCKED (5%), THE THANKSGIVING PLAY (4.6%), PARADE (4.5%), A BEAUTIFUL NOISE, THE NEIL DIAMOND MUSICAL (3.9%), PETER PAN GOES WRONG (3.5%), KIMBERLY AKIMBO (3.4%), THE SIGN IN SIDNEY BRUSTEIN'S WINDOW (3.4%), & JULIET (3.3%), HAMILTON (2.8%), MJ THE MUSICAL (2.5%), SWEENEY TODD: THE DEMON BARBER OF FLEET STREET (2.3%), MOULIN ROUGE! THE MUSICAL (2.2%), SIX (2.1%), PRIMA FACIE (1.5%), THE LION KING (0.7%), SUMMER, 1976 (0.6%),
Down for the week by attendance (% of capacity) was: FUNNY GIRL (-23.3%), ONCE UPON A ONE MORE TIME (-10%), CAMELOT (-2.5%),
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#2Broadway Grosses: Week Ending 5/21/23
Posted: 5/23/23 at 6:48pm
Wow! What a great week! The final week of the season! Here's to hoping that the Tonys will give these shows a much-needed boost!
#3Broadway Grosses: Week Ending 5/21/23
Posted: 5/23/23 at 6:53pm
What a bump for Some Like It Hot! And speaking of, OUAOMT ain't doin' so "hot"... ![]()
#4Broadway Grosses: Week Ending 5/21/23
Posted: 5/23/23 at 7:02pm
I fear that whatever the critics write about OUAOMT will turn audiences away and hurt it even more which makes me sad for the cast and crew!
#5Broadway Grosses: Week Ending 5/21/23
Posted: 5/23/23 at 7:04pm
Great week for most. Lots of solid bumps in grosses and attendance.
pablitonizer
Leading Actor Joined: 4/8/21
#6Broadway Grosses: Week Ending 5/21/23
Posted: 5/23/23 at 7:10pm
OUAOMT needs to do a lot better! I guess when they book tv performances, the numbers will improve.
This seems to have been a great week in terms of gross
#7Broadway Grosses: Week Ending 5/21/23
Posted: 5/23/23 at 7:17pm
Dylan Smith4 said: "I fear that whatever the critics write about OUAOMT will turn audiences away and hurt it even more which makes me sad for the cast and crew!"
I can't imagine there's anything a critic could say to make people more, or less interested in this show. Critical reviews aren't really make or break for shows like this. Tourists looking for something to do won't care if Jesse Green said it's a mess. They don't know who that is.
#8Broadway Grosses: Week Ending 5/21/23
Posted: 5/23/23 at 7:29pm
Pretty solid week all around. The Best Musical nominees continue their ascension.
I think the loser of the week has to be Once Upon a One More Time. After doing $168,988 in one performance it only goes to $581,658 for seven performances. That's... not great.
GoldenGiggery
Understudy Joined: 5/11/22
#9Broadway Grosses: Week Ending 5/21/23
Posted: 5/23/23 at 7:49pm
Mr. Wormwood said: "Pretty solid week all around. The Best Musical nominees continue their ascension.
I think the loser of the week has to be Once Upon a One More Time. After doing $168,988 in one performance it only goes to $581,658 for seven performances. That's... not great."
That number is largely in part to the tickets that DID sell, being largely made up of people who purchased the discounted seats with the “OOPS50” code. It was HEAVILY promoted on social media, and even Ticketmaster asked if you had a code ready before choosing seats. Idk, for me it’s still too soon to tell if this show will last the summer, as this is only its first full week of performances. We will see if it gains any steam. As was mentioned, the time to start promoting this show with live performances is now. The marketing team is certainly trying their best so far!
#10Broadway Grosses: Week Ending 5/21/23
Posted: 5/23/23 at 7:56pm
GoldenGiggery said: "Mr. Wormwood said: "Pretty solid week all around. The Best Musical nominees continue their ascension.
I think the loser of the week has to be Once Upon a One More Time. After doing $168,988 in one performance it only goes to $581,658 for seven performances. That's... not great."
That number is largely in part to the tickets that DID sell, being largely made up of people who purchased the discounted seats with the “OOPS50” code. It was HEAVILY promoted on social media, and even Ticketmaster asked if you had a code ready before choosing seats. Idk, for me it’s still too soon to tell if this show will last the summer, as this is only its first full week of performances. We will see if it gains any steam. As was mentioned, the time to start promoting this show with live performances is now. The marketing team is certainly trying their best so far!"
I feel like that argument might be stronger if the capacity was better. Shucked of course did this early on - heavily discounting tickets but getting almost all the seats filled (those early weeks with low grosses were above 95% capacity). But OUAOMT was only at 73% capacity so it's not like the heavy discounting of tickets is packing people in.
I do agree it's too soon for final judgment of course. Just not a great start for a full week of performances.
pablitonizer
Leading Actor Joined: 4/8/21
#11Broadway Grosses: Week Ending 5/21/23
Posted: 5/23/23 at 8:03pm
GoldenGiggery said: "Mr. Wormwood said: "Pretty solid week all around. The Best Musical nominees continue their ascension.
I think the loser of the week has to be Once Upon a One More Time. After doing $168,988 in one performance it only goes to $581,658 for seven performances. That's... not great."
That number is largely in part to the tickets that DID sell, being largely made up of people who purchased the discounted seats with the “OOPS50” code. It was HEAVILY promoted on social media, and even Ticketmaster asked if you had a code ready before choosing seats. Idk, for me it’s still too soon to tell if this show will last the summer, as this is only its first full week of performances. We will see if it gains any steam. As was mentioned, the time to start promoting this show with live performances is now. The marketing team is certainly trying their best so far!"
I agree t's definitely too soon, this is its second week of previews. The OOPS50 discount will help word of mouth imo, and the code ends near the opening week. I think they know what they're doing, same with Sucked, u need to bring people to the theater first and then word of mouth should help. I believe any tv performance could happen next month so we'll see how it continues. Perhaps Britney will share an intagram post at some point to help the boost
pablitonizer
Leading Actor Joined: 4/8/21
#12Broadway Grosses: Week Ending 5/21/23
Posted: 5/23/23 at 8:11pm
Mr. Wormwood said: "GoldenGiggery said: "Mr. Wormwood said: "Pretty solid week all around. The Best Musical nominees continue their ascension.
I think the loser of the week has to be Once Upon a One More Time. After doing $168,988 in one performance it only goes to $581,658 for seven performances. That's... not great."
That number is largely in part to the tickets that DID sell, being largely made up of people who purchased the discounted seats with the “OOPS50” code. It was HEAVILY promoted on social media, and even Ticketmaster asked if you had a code ready before choosing seats. Idk, for me it’s still too soon to tell if this show will last the summer, as this is only its first full week of performances. We will see if it gains any steam. As was mentioned, the time to start promoting this show with live performances is now. The marketing team is certainly trying their best so far!"
I feel like that argument might be stronger if the capacity was better. Shucked of course did this early on - heavily discounting tickets but getting almost all the seats filled (those early weeks with low grosses were above 95% capacity). But OUAOMT was only at 73% capacity so it's not like the heavy discounting of tickets is packing people in.
I do agree it's too soon for final judgment of course. Just not a great start for a full week of performances."
I agree on the capacity point. However, it's important to note that Shucked at the Nederlander has 1232 seats whereas the Marquis has 1611 seats. Could have Shucked had 90% capacity if it had been at the Marquis? We'll never know, but I think it's importat to keep in mind the theater's seats number play a very important factor. Based on the 73% capacity of OUAOMT, about 1300 seats were filled per show
#13Broadway Grosses: Week Ending 5/21/23
Posted: 5/23/23 at 10:11pm
Just a boneheaded financial decision all around to move SIDNEY to Broadway so quickly. I guarantee those numbers would be a lot better with proper lead time to advertise. But there are also a lot of other stars on Broadway who are pulling focus right now. And those who saw it at BAM probably aren't interested in shelling out money to see it again (I'm certainly not).
#14Broadway Grosses: Week Ending 5/21/23
Posted: 5/23/23 at 10:32pm
Nice to see Parade still crack seven figures last week with Platt out for two performances.
#15Broadway Grosses: Week Ending 5/21/23
Posted: 5/23/23 at 11:17pm
Based on the 73% capacity of OUAOMT, about 1300 seats were filled per show
Also for some reason, OUAOMT isn't selling the far right and left side seats, so the percent of offered seats sold is higher than 73%. They are going to need a higher profile campaign, though, because right now, tickets are being sold to other shows on the strength of their being Tony nominees (most people don't realize OAUOMT opened too late to qualify) and later, they'll be up against the instantly familiar Back to the Future in trying to get tourist ticket sales.
#16Broadway Grosses: Week Ending 5/21/23
Posted: 5/24/23 at 1:46am
I can’t get over how well Parade continues to do. I THINK they have also passed this dreaded window where I notice prestigious non-tourist shows seem to lose steam after 12-16 weeks (see Follies, War Paint etc). The summer should also bring tourists who might know Ben Platt bringing a whole new demographic to town. I love the show so much and even if it’s Ben’s name doing much of the heavy lifting, it feels like something bigger and more special is happening. I just can’t imagine a world where Parade does not win best revival. Or if there is then <Donna Murphy>I don’t want to know.
bear88
Broadway Legend Joined: 4/26/16
#17Broadway Grosses: Week Ending 5/21/23
Posted: 5/24/23 at 5:35am
A solid week for the Tony-nominated musicals, especially Some Like it Hot and Shucked. For purely selfish reasons, I hope Parade continues to do well enough to extend through Labor Day weekend, when I will be around, as it’s the one show that I didn’t see in New York City on my March trip that I regret missing. (I don’t know if that is a possibility.)
#18Broadway Grosses: Week Ending 5/21/23
Posted: 5/24/23 at 8:53am
Adding insult to injury for Bad Cinderella: even with a closing notice posted, they still have the lowest average ticket price. There's is at $50.28 - even the second lowest Grey House is a whole $15 more per person. Yikes.
#19Broadway Grosses: Week Ending 5/21/23
Posted: 5/24/23 at 9:30am
Once Upon a One More Time is currently engaged in a massive outreach to (mostly) queer folks with social media followings. They’re comping people in like crazy right now to try to build word of mouth.
pablitonizer
Leading Actor Joined: 4/8/21
#20Broadway Grosses: Week Ending 5/21/23
Posted: 5/24/23 at 9:43am
Kad said: "Once Upon a One More Time is currently engaged in a massive outreach to (mostly) queer folks with social media followings. They’re comping people in like crazy right now to try to build word of mouth."
Next month is pride month so it makes a lot of sense to do that
#21Broadway Grosses: Week Ending 5/21/23
Posted: 5/24/23 at 9:45am
Lumiere2 said: "Adding insult to injury for Bad Cinderella: even with a closing notice posted, they still have the lowest average ticket price. There's is at $50.28 - even the second lowest Grey House is a whole $15 more per person. Yikes."
I looked at the map for tonight's show. (Taking Mom as a late mother's day gift - she loves ALW) and the house is probably 30% sold AT BEST)
#22Broadway Grosses: Week Ending 5/21/23
Posted: 5/24/23 at 11:53am
I said this once, and I'll say it again - many people dont even know OUAOMT is a thing. So many people have no idea it exist.
#23Broadway Grosses: Week Ending 5/21/23
Posted: 5/24/23 at 12:18pm
YvanEhtNioj said: "I said this once, and I'll say it again - many people dont even know OUAOMT is a thing. So many people have no idea it exist."
and it's not helped by AND JULIET doing so well.
WestEndGal
Broadway Star Joined: 6/25/18
#24Broadway Grosses: Week Ending 5/21/23
Posted: 5/26/23 at 7:23am
I’m glad Shucked is steadily increasing its capacity and grosses but at some point they’re gonna need to increase ticket prices right, because surely it can’t survive too long when average ticket price is under $90? I don’t know how much the show costs to run though so who knows!
Mr.Liir
Understudy Joined: 6/14/21
#25Broadway Grosses: Week Ending 5/21/23
Posted: 5/26/23 at 9:35am
They may be paying less in rent than you'd expect because J. Nederlander is a producer and it's his theater. I don't know though.
Also, I doubt running costs of the show are that crazy compared to other shows out there with more tech and bigger, better-known casts.
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