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Broadway Grosses: Week Ending 7/6/26 — Page 2

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#26

Broadway Grosses: Week Ending 7/6/26

Mr. Wormwood said: "Nettik said: "I wonder if any planned closing notices will be held off until after the World Cup ends on 7/19."

Why??
"

A lot of shows are focusing their marketing on the World Cup fans right now. A closing bump isn't guaranteed, and sometimes announcing closing devalues the brand more. I know at least one show in another host city that is currently discussing pulling the plug but there's pressure to keep up appearances for the tourists there currently. 

#27

Broadway Grosses: Week Ending 7/6/26

Nettik said: "Mr. Wormwood said: "Nettik said: "I wonder if any planned closing notices will be held off until after the World Cup ends on 7/19."

Why??
"

A lot of shows are focusing their marketing on the World Cup fans right now. A closing bump isn't guaranteed, and sometimes announcing closing devalues the brand more. I know at least one show in another host city that is currently discussing pulling the plug but there's pressure to keep up appearances for the tourists there currently.
"

Is this about Paranormal Activity in Boston? 


My father (AIDS) My sister (AIDS) My uncle and my cousin and her best friend (AIDS, AIDS, AIDS) The gays and the straights And the white and the spades
#28

Broadway Grosses: Week Ending 7/6/26

All of these "Wicked has nothing to worry about" is what everybody used to say about Phantom in those final years until suddenly.....

#29

Broadway Grosses: Week Ending 7/6/26

Call_me_jorge said: "Nettik said: "Mr. Wormwood said: "Nettik said: "I wonder if any planned closing notices will be held off until after the World Cup ends on 7/19."

Why??
"

A lot of shows are focusing their marketing on the World Cup fans right now. A closing bump isn't guaranteed, and sometimes announcing closing devalues the brand more. I know at least one show in another host city that is currently discussing pulling the plug but there's pressure to keep up appearances for the tourists there currently.
"

Is this about Paranormal Activity in Boston?
"

It is not, but I wouldn't be surprised if there's something similar happening there too. 

#30

Broadway Grosses: Week Ending 7/6/26

Phantom4ever said: "All of these "Wicked has nothing to worry about" is what everybody used to say about Phantom in those final years until suddenly....."

Literally one person said it…

But it’s also true. PHANTOM’s grosses and capacities were also MUCH, much lower (consistently) before they announced closing. 

WICKED is fine, for now.  

#31

Broadway Grosses: Week Ending 7/6/26

Wicked also had extraordinary grosses over the last two years thanks to the movies. It had the highest weekly gross in Broadway history over the 2024 holidays, breaking $5 mil. That wasn't sustainable and we're seeing that bubble burst. I don't think it's in imminent danger of closing, but it is in a correction period after such sustained interest. 


"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."
#32

Broadway Grosses: Week Ending 7/6/26

MezzoDiva47 said: "

to summarize the collective sentiment of the posts on this thread

thats it

broadway is closing in 2027

it had a good run



 

there is now way all of Broadway will be closing in 2027. There’s no way theatres are just gonna be left completely empty for long stretches of time than usual…there would have to be a January 2009 situation

#33

Broadway Grosses: Week Ending 7/6/26

malcs98 said: "MezzoDiva47 said: "

to summarize the collective sentiment of the posts on this thread

thats it

broadway is closing in 2027

it had a good run





there is now way all of Broadway will be closing in 2027. There’s no way theatres are just gonna be left completely empty for long stretches of time than usual…there would have to be a January 2009 situation
"

Head of BLS who was telling the truth about the jobs situation has been fired last year by Trump who accused her of trying to damage Republicans politically. We are not told the truth about real unemployment numbers and many people who lost jobs have run out of unemployment and no longer are part of stats anyway. I have never know that many people in their 40s and 50s not able to find work for now close to 2 years. The number of home foreclosures in 2025  have increased by 17% comparing to 2024, so that number should tell you something. He number of homes for sale is higher than the number of people looking to buy a home. It's worse than 2009, it's just the media bent the knee and no longer allowed to tell the truth.  

#34

Broadway Grosses: Week Ending 7/6/26

gibsons2 said: "malcs98 said: "MezzoDiva47 said: "

to summarize the collective sentiment of the posts on this thread

thats it

broadway is closing in 2027

it had a good run





there is now way all of Broadway will be closing in 2027. There’s no way theatres are just gonna be left completely empty for long stretches of time than usual…there would have to be a January 2009 situation
"

Head of BLS who was telling the truth about the jobs situation has been fired last year by Trump who accused her of trying to damage Republicans politically. We are not told the truth about real unemployment numbers and many people who lost jobs have run out of unemployment and no longer are part of stats anyway. I have never know that many people in their 40s and 50s not able to find work for now close to 2 years.The number of home foreclosures in 2025 have increased by 17% comparing to 2024, so that number should tell you something. He number of homes for sale is higher than the number of people looking to buy a home. It's worse than 2009, it's just the media bent the knee and no longer allowed to tell the truth.
"

 

So you're saying that we're already in a recession and the broadway bubble has officially burst? so what do we do?

Updated On: 7/7/26 at 05:30 PM

#35

Broadway Grosses: Week Ending 7/6/26

MezzoDiva47 said: "to summarize the collective sentiment of the posts on this thread thats it broadway is closing in 2027 it had a good run"

No, no one is saying that. More than a dozen shows have already announced an opening for next season. A number of long-running shows are in no danger.

The collective sentiment is simply that lots of shows running right now won't be running in a year's time. Which has never been a bold claim at any point in the history of Brodway theatre, but things do seem a little worse right now than usual. A short while ago we had a brief period where every Broadway venue was occupied; it's hard to imagine that happening again anytime soon.

Updated On: 7/7/26 at 05:39 PM

#36

Broadway Grosses: Week Ending 7/6/26

kdogg36 said: "MezzoDiva47 said: "to summarize the collective sentiment of the posts on this thread thats it broadway is closing in 2027 it had a good run"

No, no one is saying that. More than a dozen shows have already announced an opening for next season. A number oflong-running shows are in no danger.

The collective sentiment is simply that lots of shows running right now won't be running in a year's time. Which has nevera bold claim at any point in the history of Brodway theatre, but things do seem a little worse right now than usual. A short while ago we had a brief period where every Broadway venue was occupied; it's hard to imagine that happening again anytime soon.
"

well on the flip side New York State Budget Adds $150 Million to NYC Theatrical Production Tax Credit...so hopefully that provides some hope and we have a new mayor that is a patron of the arts

 

#37

Broadway Grosses: Week Ending 7/6/26


ppl

my post was tongue in cheek

theres a lot of unnecessary handwringing happening

and over the top comments regarding the state of the industry

broadway survived a pandemic

and came back to life after 18 months with no pulse

but here is what is also true

broadway isnt exactly thriving either

and the current economy is in the toilet for the vast majority of americans

there has been so much consolidation of wealth up to the top .01%

we literally no longer have enough rich patrons to sustain long runs of most shows

while wicked isnt in immediate danger

it is starting to show its age

and losing pop culture relevance

the quality of the wicked broadway production these days is awful

but it is a good barometer of where things stand

no need to panic

yet

 

 

#38

Broadway Grosses: Week Ending 7/6/26

MezzoDiva47 said: "
my post was tongue in cheek theres a lot of unnecessary handwringing happening"

To be clear, I understood both the tone of your post and the intended message. And I was disagreeing with that intended message: I don't see any excessive handwringing, just a recognition that things are a little dicey right now.

#39

Broadway Grosses: Week Ending 7/6/26

Kad said: "Wicked also hadextraordinary grosses over the last two years thanks to the movies. It had the highest weekly gross in Broadway history over the 2024 holidays, breaking $5 mil. That wasn't sustainable and we're seeing that bubble burst. I don't think it's in imminent danger of closing, but it is in a correction period after such sustained interest."

I'd have to imagine Wicked has some money put aside for these occasions, no? Do Broadway shows that have long since recouped create a "contingency fund" from their profits?

 

I'd be more concerned for The Book of Mormon if we are worried about a long runner. 

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