Nobody, at least Sutton and myself, have stated that "a show will sit on it's tickets rather than discounting". If the demand for higher price tickets is there, there will be no need to discount. If the demand, is NOT there, then there will be available discounts. I think we clearly stated that. From my experience with shows, in Jacksonville, Orlando and soon to be, Las Vegas, shows and concerts have reopened with higher prices. The demand is there and there has yet been a discount offered.
Yes, the demand is definitely there, all over the country. People want to go out, see concerts and theater. Since it has been/will be the last thing to fully open, people will be mostly back to normal and wanting to resume their normal lives again. People have been waiting for tickets to go on sale for awhile now, and I think demand will be huge when they start selling tickets again. I don't mind paying more since my entertainment budget hasn't been touched in more than a year, but I hope it doesn't become something only the 1% can enjoy.