Alex Kulak2 said: "I ask this question in all sincerity and good faith, in search of a genuine answer:
What would we lose if The Broadway League ceased to exist? What service or value do they provide to theatre artists or audiences? Because it seems like every time they're in the news, it's for cocking something up."
This is the key problem with how the League has positioned itself:
It has no value to theatre artists or audiences.
It is the trade association of producers, general managers, theatre owners, and road presenters, and it's the collective bargaining agent on behalf of those people. "Broadway League" is a very fancy name, but its former name "The League of American Theatres & Producers" is more apt. It makes money from member dues, so it must negotiate contracts that favor them and it must cater to them. If it did not control 50% of the Tony Awards, it would have no relevance beyond the group of (high powered) people that it serves.
Because the League represents theatre owners, the light-dimming announcement fell on it (because it's also the intermediary between the various owners). Simply from a PR perspective, it's smart to remove itself from that situation, even if it changes nothing.
Sure, the League has some public facing benefits beyond the Tonys (it runs IBDB, and educational things like Kids Night on Broadway, The Jimmy Awards, and Broadway Bridges) but its primary goal is to serve its dues-paying members.
Updated On: 11/4/24 at 09:35 PM