There are $58 balcony seats until (almost) opening. Some other discounts. It's not making much impact on their sales. They may preview, MIGHT open and then probably close with these numbers. Hearing Belasco is booked for spring.
It's pretty rare for a show not to make it out of previews and with a show like this, advance sales were always going to be difficult. I think word of mouth and (hopefully) good reviews once it opens will be the main driver in determining whether or not it will succeed.
incomesabby said: "I do hope the production can find an audience, and I wonder why it's not..."
I listened to the released songs and they just don’t sound very catchy. I got my tix for the first week after preview since I don’t think it will last.
PaigeTurner2 said: "It's pretty rare for a show not to make it out of previews and with a show like this, advance sales were always going to be difficult. I think word of mouth and (hopefully) good reviews once it opens will be the main driverin determining whether or not it will succeed."
In the past, were there any other shows like Maybe Happy Ending that had poor advance ticket sales but after opening night and strong word of mouth, ticket sales increased instantly?
Voter said: "PaigeTurner2 said: "It's pretty rare for a show not to make it out of previews and with a show like this, advance sales were always going to be difficult. I think word of mouth and (hopefully) good reviews once it opens will be the main driverin determining whether or not it will succeed."
In the past, were there any other shows like Maybe Happy Ending that hadpoor advance ticket sales but after opening night and strong word of mouth, ticket sales increased instantly?"
I'm assuming it had a slightly stronger advance (partially because buying tickets in advance was a bigger deal back then), but I remember Hadestown being on TDF quite a bit when it was in previews and started taking off once word got around (though of course the Tony really cinched it). It had had previous iterations and a couple of insider theater names but I think it mostly succeeded on general public sentiment (good reviews and word of mouth). Shucked might be another example, though it wasn't able to last quite as long, but for something that also had no big names attached to it, did decently well in terms of length of its run even if it didn't recoup, which might be the best that Maybe Happy Ending can hope for.
The lottery for the show is open. They are letting people enter for all the preview performances all at once. Lottery tickets are $29.
While a show opening the lottery for performances this far in advance is in theory great for out-of-towners, in practice the last show to try this was My Son's a Queer (But What Can You Do?) which ended up canceling the entire run.
For what it’s worth, Jesse Green saw the show in Atlanta and called it “a charming, Broadway-ready new musical” in a piece he wrote about theatre in Atlanta. (It was not a proper review of the show.)
Not that a Critic’s Pick can make or break a Broadway musical, but it’s a sign of encouragement and indicates that, if he reviews it, he’s probably not gonna hate it.