""I expect critical raves, and I expect Tony awards for this show, likely even Best Musical. But after the core audience has seen it, what I don't expect is great box office. I believe there is no way to sell this show honestly to most of the tourists at the TKTS booth. Even ONCE had a selling angle this show lacks-- smash hit movie adaptation with amazing singing and dancing in a Dublin bar.
I usually agree with you--but seriously? You think people who bought tickets to Oncedid so because of the song?"
And lets be real, very few people saw Once because it was based on the movie. It was a small independent film which, while it did well in limited release, is not known among the public at all.