I am calling BS on the OP. If you look at the top shows, Kinky Boots and Book of Mormon are in the top 7 grossing shows. These are completely original or challenging if you will. You can also include Wicked in that definition of an original show as well. Depending on your definition of challenging, Matilda should also be included.
Good shows are rewarded accordingly. I thought If/Then was only a decent show because of Idina. Take out Idina and there isn't much of a show.
I loved Beautiful and Jersey Boys. I disliked Motown. Why? Jersey Boys and Beautiful had better story lines. To me that's challenging.
The next big jukebox musical will be "On your feet". It will be interesting to see how that performs. It will be rewarded accordingly if it is done well and has a great storyline.
Jukebox musicals will always be around. They recreate music and emotions from earlier periods of our lives, along with bringing back fond memories. Absolutely nothing is wrong with them and I believe are just as challenging as any other show to do well.
Not to be confused with Dave19.
Updated On: 12/16/14 at 11:35 PM