I'm not a NY native, so I wonder what the marketing has even looked like. The website immediately mentions Frozen and Pitch Perfect, but I'm unfamiliar with the latter and am positive this show is nothing like Frozen at all. Their Facebook website has over 4k followers, much healthier than their Twitter account at least, but it seems there really isn't much buzz otherwise. Maybe members of the cast can break into song in random places as advertisement since instrumental backing isn't necessary...
Kristen Anderson-Lopez and several of the cast members will be at BroadwayCon, so maybe that's another opportunity for buzz, but the con isn't until the end of January.
#BoycottTrumplikePattiMurin