For a long time dating back to the 30s lots of Broadway musicals were made into successful films.
Now it's the opposite. Films are being adapted into musicals. (On the Town, An American in Paris) A huge stage hit like The Producers was a big dud in film with the same stars and creatives.
A few reasons. I think the biggest is that the old Broadway musicals that made it in films had produced hit songs, or at least one big hit, so that the show had already received national publicity.
Broadway and Sondheim don't produce many hit songs anymore.
Edit: Dead wrong about the recent Broadway production of On The Town being adapted from the popular film. This Broadway OTT was a revival of the original Broadway production with score by Leonard Bernstein. The film threw out all the Bernstein songs less four. They kept "New York, New York." Bernstein was obviously not happy about this and cut all ties with the film
Wish Lennie had written a couple of more musicals. Maybe even he didn't think he could top West Side Story.
Updated On: 10/13/15 at 09:35 AM