ColorTheHours048 said: "Who cares? If you’re not going there to buy anything, it has genuinely zero impact on you - financially or otherwise. I shouldn’t be shocked that this board is finding new, exciting things to get bent out of shape about, but this is a new one.
If you want to visit one of the general Broadway merch stores, Theatre Circle is still very much alive and well on 44th Street. Jamie Lloyd isn’t stopping you."
Nobody said he was. People are just a bit perplexed over this decision when he isnt known for merch and branding, and isn't known to anyone outside the theatre crowd. If he was doing something different then you would think there would have been a tease of things that can be found in the store.