Critics' reviews (as well as word of mouth, of course) also help shape perceptions, credibility, and brand of each artist and production team member, consciously or subconsciously.
Example:
Each strong or positive review Sher gets for a major musical revival adds to the narrative about his capabilities with said productions.
Each time he gets the opposite for shepherding new material, it shapes the narrative that maybe he's not that good with new plays.
I've yet to have coffee, so I may not be as clear here as I would like, but I think you get the idea.
Updated On: 10/1/24 at 08:08 AM