Pre opening artwork

I was looking at some interactive features on the New York Times website and was curious to see the development of posters prior to a shows Broadway opening. I was wondering, does anyone have any photos of artwork that was developed but eventually dropped. Here's some I've found:


La Cage

http://www.nytimes.com/interactive/2009/09/13/theater/20090913-ragtime-feature.html?_r=0
Ragtime feature

The most immediate recent example I could think of, Roundabout's announcement logo for THE BIG KNIFE before they launched their Saul Bass-inspired brand redesign.

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Updated On: 7/3/13 at 06:19 PM

PIPPIN's initial launch artwork was pretty uninspired, compared to the beautiful work they have now.

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Spring Awakening while at Atlantic

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This is my favorite O K !!!

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PROMISES, PROMISES utilized the girls and key illustration during their out of town tryouts both on the program and the playbill. Once they moved to Broadway they utilized a completely different design illustrated by Talivaldis Stubis who also designed the show logos for ANYONE CAN WHISTLE and FUNNY GIRL.

The Stubis illustration depicts a girl with her legs open, which was kind of racy for its time.

United Artists Records used the girls and key illustration for the cover of the Original Broadway Cast Album.

For the London production starring Betty Buckley and Tony Roberts the posters used the girls/key illustration and the program used the Stubis illustration.


The girls/key logo. Boston Tryout Program:




Talivadis Stubis logo design. Broadway Program:

Updated On: 7/5/13 at 11:27 AM

From Shrek in seattle before broadway

RED: http://www.nytimes.com/interactive/2011/09/04/theater/20110904-red.html?_r=0

REASONS TO BE PRETTY: http://www.nytimes.com/interactive/2009/02/22/theater/20090222_REASONS_INTERACTIVE.html

RAGTIME: http://www.nytimes.com/interactive/2009/09/13/theater/20090913-ragtime-feature.html

^I remember seeing that artwork in the TV commercials when Limelight was playing here. It definitely made a lot more sense than the artwork that was used in New York. The show was mostly designed in black and white. I'm not sure why that aesthetic screamed yellow and purple to the Broadway marketing firm.

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I wouldn't really count Mary Poppins as pre-opening artwork since that was used for a major production. It's like saying the Broadway art for Into The Woods was the pre-opening artwork for the London "wolf' version.