uncageg said: "EDSOSLO858 said: "32 previews and 65regular performances at the St. James Theatre.
Sure, word-of-mouth was largely negative, but it was grossing over $1 million a week at the time of this notice — if that's not at least somewhat safe these days for a musical, then what is?"
I assume they are looking at advance sales."
Re: advance sales —
Most every Broadway show, old and new, is struggling with this since the pandemic, the exceptions being limited-run plays with major Hollywood celebs that audiences may or may not get to see live ever again. Schwartz's own WICKED has yet to sell 90-95% of the Gershwin for weekends in the dead of winter. Sure, the 2-for-1 discounts should help with that a bit, but most people right now are buying closer and closer to curtain for shows they want to see (most often same-day).
Team VERSAILLES chose to cut their losses before a precipitous drop in grosses justified it first. A gutsy yet painful decision.
And the scary part is, with budgets and production costs soaring through the sky, this probably won't be the last time a show grosses seven figures consistently (at least, at first) but closes nearly on-the-spot, even if there is much better word of mouth.
“I am furious, but I am sailing.”