That could be a new way of selling tickets. Don't get star name replacements just announce when someone famous comes to see their show.
Broadway Shows I've Seen: Hairspray, Chicago, Little Shop of Horrors (2003), The Wedding Singer, Spamalot, Riverdance, Rent, Beauty and the Beast, Spring Awakening, Wicked, Legally Blonde, Phantom of the Opera, Sweet Charity (revival), Drowsy Chaperone, The Lion King, Dreamgirls(2010 Tour).