Posted: 6/22/21 at 5:51am
A few random thoughts and questions:
1) Can anyone think of a recent movie musical that did good box office without any stars? It's possible for musicals to succeed, but most of the ones that do include at least a couple of reasonably big stars. I think there's a real resistance to musicals among regular moviegoers, and one way to overcome that is with some established stars. In the Heights went out of its way to cast virtually no one the average person had ever heard of. The movie might have bombed anyway, but this added another hurdle to overcome.
2) I've seen multiple stories saying In the Heights attracted little interest outside of the New York City area with Latino audiences in places like Los Angeles or the Southwest. That, again, suggests there simply wasn't any interest. And then what little interest there was dropped to zero after the opening weekend.
3) I've mentioned this before, but I do wonder if movies aimed at urban areas and people of a more liberal political bent might suffer as the country still tentatively emerges from a pandemic. I saw In the Heights on a Saturday night on its opening weekend with 10 people (including me and my partner). The big screen was nice, but it wasn't exactly a festive atmosphere. People in the San Francisco Bay Area are still a bit skittish about going to places like theaters.
4) This has been a great week and a half for people who hate Lin-Manuel Miranda. He's getting it from all sides. A Washington Post opinion piece on Monday, titled "In the Heights is More of the Same Whitewashed Hollywood" was particularly cutting in its assessment of him, while people like Bill Maher chastise him for apologizing. This is Miranda's first high-profile flop, and he has gotten to be labeled the face of colorism on top of it. Here's the WaPo op-ed: https://www.washingtonpost.com/opinions/2021/06/21/in-the-heights-lin-manuel-miranda-black-colorism-afro-latinos/
5) While 2021 has been touted as the year of musicals, I wonder about that. In the Heights has flopped at the box office, and its critical and audience popularity has been drowned out by controversy. Tick, Tick... Boom! is a small film that isn't likely to make much of a dent. Dear Evan Hansen is another film with only two stars in supporting roles, Julianne Moore and Amy Adams, and we'll see how it translates. I have no idea about Cyrano or Cindarella. The West Side Story remake is sort of its own thing. If it succeeds and the others fail, it will be an outlier, an established, beloved musical with a star director. If they all flop, well, that won't be good.
Updated On: 6/22/21 at 05:51 AM
