There was a point in the mid to late eighties, if I remember correctly, when the powers that be realized that the 1939 film could was a mass marketing goldmine along the same lines as the then new Disney films.
I grew up waiting every year for my one shot to see the film. At that time OZ related merchandise relatively scare and wasn't usually connected to the film (except for my action figure playset that I loved).
Then BOOM! in the mid-eighties there were OZ key chains, stickers, calenders, mugs, action figures, happy meal tie-ins, etc. All connect to the 1939 film. You could even buy ruby slipper tampons! (I jest.)
OZ, as related to the film, now saturated the market place. If you collected OZ stuff you'd go bankrupt trying to keep up because every year there would be a new ton of Judy Garlands/Ruby Slipper crap made in China.
I *think* this shift in mass merchandising is the "hadn't quite taken hold of America like it has these days" Husk is referring to.
Great minds discuss ideas; average minds discuss events; small minds discuss people. - Eleanor Roosevelt
Updated On: 3/4/11 at 02:57 PM