HogansHero said: "Thursday makes a little bit of sense for touristy shows during high tourist periods but not otherwise. Fridays make even less sense because that gets you mixed up in the weekend and it is pretty inconceivable that it makes sense to trade a weekend matinee for a weekday one."
On several occasions, I have been to see 10 - 11 shows in London in a week, because of matinees on Tuesday, Wednesday, Thursday, with some giving 2 performances on Friday, e.g., 5 and 8:30. I don’t know if they still do it, but they did in the 70s through the 00’s, because i did it those times. Sadly, I have not been to London in 14 years, but I will be spending 10 days in May.
in the last few years, I was able to purchase Thursday matinees for preview performances of MR and Almost Famous. Both were heavily attended, MR definitely filled. As a binge attendee, I would love it if they got more creative with schedules, essentially providing more slots to see as many shows as possible.