Not sure a person can be unheard of and washed up at the same time. BUT, if people stay away BECAUSE of the presence of a person (and some producers would argue was the common link in mr. travolta's stream of recent flops) then it could easily be argued that putting in no names and promoting the MOVIE instead of "X in Hairspray: The Musical" would pull in more people.
But you keep believing that somebody whose last several movies have hemmorhaged cash is a better bet than somebody nobody has ever heard of. Remember, the thing that was going to put asses in seats at A Chorus Line: The Movie, was the names. Your Landers Sister, your Michael Douglas.
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