The New Victory is run as a non-profit, housing productions for children and families and is not available as a house for commercial Broadway or Off-Broadway productions.
When the renovation of 42nd Street began, the New 42nd Street Organization did not want the theatres on the street to all return to use as Broadway theatres. When work began, there were nine former Broadway theatres on that block - the New Amsterdam, Apollo, Lyric, Times Square, Selwyn, Harris, Liberty, Empire and Victory ... 10, if you count the remains of one, the Lew Fields, which was stripped of almost all interior and exterior detail and ended its life as an ugly cinema called the Anco.
The idea in the early to mid 1990s was that Broadway could not sustain nine additional new Broadway theatres, so the New 42nd Street Organization was determined to find alternate uses for some of them. As it turns out, having a few more of those theatres available for Broadway productions would probably have been a good thing, as Broadway seems to be encountering booking jams in most of the recent seasons, with productions waiting in the wings for shows to fold.
Obviously, the New Amsterdam became Disney's flagship theatre and the Selwyn returned as the American Airlines. The New Victory became a children's theatre.
The Harris - once owned by and destined for renovation by the Nederlander Organization - was knocked down, with almost no attention paid to it. A shame, because as per photos, so much of that theatre seemed to be intact.
The Apollo and Lyric were also knocked down, with elements of both of those intimate playhouses used for the unbookable, unsustainable Ford Center/Hilton.
The Lew Fields/Anco was demolished, with no tears shed.
The Empire (aka Eltinge, named for famed female impersonator Julian Eltinge) was moved down the street, given a cheap coat of paint and a cursory "renovation" and is the entrance for the AMC theatres.
The Liberty auditorium sits marooned on West 41st Street.
The Times Square - which several non-profits and I believe some commercial theatre owners had looked at - has been embroiled for about five years in the aborted Marc Ecko store and still does not seem to have a determined future use.
Begin at the beginning and go on till you come to the end: then stop.
Updated On: 7/14/09 at 03:32 PM