Posted: 7/23/19 at 5:28pm
I've had to use these pouches a couple of times during comedy shows (one was Chappelle at Radio City; another was Two Dope Queens) and while I would love for them to be utilized on Broadway, I don't see it happening for a few reasons:
1) If I recall correctly, your phone can still be turned on while it's in the pouch. So while it may prevent people from taking photos or accessing their phones during a show, it's not going to prevent it from ringing. And that might make things worse, since you won't be able to open the pouch to silence it.
2) The aforementioned comedy shows that used the pouches didn't have intermissions. While I'm happy to silence and store away my phone during a show, I want to be able to use it at intermission. It would take a LONG time for ushers to go around unlocking people's phones for a 15 minute intermission. So much time would be wasted. It's just not feasible. The pouches would only work during a show with no intermission. (Freestyle Love Supreme is 80 minutes with no intermission, according to the show's website.)
3) I think more and more producers are realizing the benefits of a pre-show or intermission pic on social media. (Someone mentioned the Playbill pic that's ubiquitous on Instagram.) Like it or not it's being embraced as a beneficial form of free marketing. I don't think producers would want to prevent people from posting pics like that. (A lot of shows even encourage hashtags to be used.) Locking up their phones before they get to their seats would put an end to that.
Cell phone distraction is a problem that's not going away anytime soon, unfortunately. People just have to stop being assholes, but that will never happen.