Click below to access all the grosses from all the shows for the week ending 5/17/2015 in BroadwayWorld.com's grosses section.
Also, you will find information on each show's historical grosses, cumulative grosses and other statistics on how each show stacked up this week and in the past.
^ It played a full house (over 100% capacity) but a lot of those tickets were quite probably subscriber-based, and there may be comps for Tony voters right now, so that could account for the reduced grosses.
"Wasn't Chenoweth out for a few performance last week?"
No, that was at least 2 or 3 weeks ago now, that she was out for 4/8, and capacity dropped to 80-something % that week.
Their grosses have gone up by almost 100% from early on in the run because of the average ticket price going up. It's at $100 now, when subscribers pay I think about $80 on average, so that's telling you something... Top ticket price is at $162 these days, and premiums at $229 I think. So the only reasonable way for them to make more money would be to jack up premiums. But they will never get anywhere near 100% potential gross because their subscribers pay substantially less than the normal ticket price.
The slight drop in gross but up in attendance I would also attribute to Tony comps (it's only a 800 seat theatre after all) and/or randomly more subscribers vs general audience in the house last week.
Also--last week was the league conference, in addition to Tony voters, which would inflate attendance for the new shows, and lower grosses--for all of those comped tix
I am kinda surprised Jim Parsons isn't more of an event; it's doing fine and I guess it needs exposure to sell but I would have thought this would be one of those box office draw shows. Other things that haven't been mentioned. Hand to God is moving into an even more comfortable position while Visit continues not to move at all. And while no one is watching, Gigi is bleeding-probably losing more than the Visit on a higher playing field.