Smaxie said: "Also, not every show is out to capture the youth market.
And a word about advance sales. Very few shows have advance sales at the moment. It's largely been a casualty of the pandemic with most shows doing business a few weeks in advance, or week of. It's not a metric to beat any show over the head with. And the reality is that Wonderful World is quietly ahead of most of the fall musicals, with Gypsy leading the pack."
Two things:
1) Even if they aren’t your key demographic, you still need to secure a portion of their sales to survive. (I’m not sure what you consider “youth” - personally, I’m 30).
2) Look at the 10/20 evening performance - it’s about 70% unsold 3 days away. Do you honestly think they are going to sell (not paper) at least 250-300 of those tickets by then?
Check out my eBay page for sales on Playbills!!
www.ebay.com/usr/missvirginiahamm
"Boomers? My parents are Boomers, in their mid 70's. Their generation loved The Beatles & Bob Dylan. This is a star from their parents generation. "
"A Wonderful World" was released in 1967, same year Beatles released "Penny Lane". Since "Boomers" were born between 1943-1964, it is not totally true that is just the WW II generation that enjoyed Louis Armstrong.
For all the discussion about how no one listens to swing jazz anymore, I am shocked no one has brought up the audience the show is actually going after. This isn't a show going after a crowd of the Silent Generation, this is going after a black audience. Louis Armstrong is a tremendously important cultural icon in the African American community, and this is a joyously black show celebrating one of their musical heroes. That's the audience I would expect them to be courting.
Also, can we talk about how the understudy for Iglehart and James T. Lane is Brandon Louis Armstrong, Louis' great grand nephew? I caught him on the Hamilton tour a few years back as Mulligan/Madison, he's a highly charismatic performer. If/when he goes on, I think this will be the first time a real-like relative has played a leading role in a Broadway BioMusical. (yes, Olivia Valli played her grandmother in Jersey Boys, but that was a small supporting part and it was off-broadway)