Braniff Forever said: "If I was in marketing in BMC, I would also do some advertising in other major cities where parents might be likely to take their kids to NYC for summer trip (spring break too, but it might be a little late for that). Even advertising in airline magazines (or if the PR dept could get articles written in airline magazines, those parents who read those, can afford to take their kids to MYC and spend money on Broadway tickets. I would target American, United, Delta and Southwest.. Also, some advertising in the airline airport clubs could be helpful, because the wealthiest airline travelers frequent those clubs. Advertising with high end hotels like Marriott, Sheraton, and Hilton, Ritz Carlton and Four Seasons could be helpful."
Yes, I'm quite sure you're the first person in the history of theatrical producing and marketing to come up with these ideas!
