lopside said: "I'm just a little confused, because it's supposed to be ''gross gross'', and that includes some fees like the credit card ones.
Then there are productions like Merrily where the tickets are sold by the producers' platform itself (and quite a few others as well) and the tickets are displayed inclusive of the fees on the seat map."
That is due to a NY State law that specifies the total price inclusive of fees must be the price being advertised to a buyer. This rule was established within the past couple of years to protect buyers from clicking on a seat that says $50, and then when you get to the checkout page there's a $15 handling fee and a $5 venue fee, and suddenly your $50 seat is $70. The producer does not receive the fees associated with the ticketing platform; that is how the platform makes their money.
Merrily is not sold by the producer's platform. ATG is not a producer of Merrily, they are the landlord. And even when ATG is a lead producer of a show in their venue (such as Plaza Suite), that transaction/platform fee goes to the ATG entity, not to the production entity in which the show's investors participate.
When a ticket is sold, that money is in escrow until the curtain goes up on that night's performance, when the show's share of the money is transferred to the show's bank account. So if a show has a $10 million advance, that doesn't mean they have $10 million in the bank. This was one of the problems with the COVID shutdowns because the nonprofits (and other places where the venue and the producer are the same business entity) often don't put the money in escrow –– they spend it as they get it. So when March 13 rolled around, they had spent money they hadn't technically earned yet because the perfs hadn't happened, and it caused real problems when audiences (rightfully) demanded a full refund instead of a credit for a future performance.
Updated On: 1/12/24 at 11:08 AM