ACL2006 said: "ABN likely broke even for this week. Note their average ticket price being $144. What's also interesting is they currently don't have a discount code available. Also of note, Nick Fradiani's salary is lower than what Will Swenson was getting. Not sure how significantly lower it is or how high Will's was, but Nick's lower salary is helping lower their weekly costs by a little."
The show's winter advance is very poor as of now. Don't be surprised to hear a closing notice soon. They may just try to keep the show going to hit 500 performances(Feb. 15).
Stand-by Joined: 5/5/17
tthomas76 said: "Do we think Harmony will make it past January? Doesn't really look good for a newer show to have such low numbers during a holiday week."
At this rate it may not make it to January.
Hoping it does, I've got a trip planned for the beginning of January and was hoping to catch both Harmony and Ohio.
emlo99 said: "so I’m new to commercial theatre and just started getting into Broadway within the past year. Why does Hamilton have >100% capacity?"
Someone will correct me if I'm wrong, but I believe that indicates SRO (standing room) tickets.
Stand-by Joined: 1/18/05
Traditionally - holiday crowds bring out "the basics" (is that still a term?). You see huge bumps for old standbys and familiar titles, while the newer shows (regardless of press), tend to take a hit. Next week, NYers who want to see the newer stuff will be back. Holidays can be great but they're also sort of weird. Especially post-pandemic.
I"m also a little surprised by Harmony. The word-of-mouth is great. The press is great. And, their audience base is the "traditional Bway audience". Wondering if the current political climate is a factor at all?
I am thrilled that Chicago posted such a sizeable increase from the previous week. It is disappointing that more people are not seeing Harmony...considering what is happening here in this country and around the world. I am looking forward to seeing Harmony. It will be thought provoking and a wonderful experience.
pair-o-dice said: "I"m also a little surprised by Harmony. The word-of-mouth is great. The press is great. And, their audience base is the "traditional Bway audience". Wondering if the current political climate is a factor at all?"
I don't think the ad strategy (or lack thereof) is connecting.
At the beginning, their early ad strategy seemed to try to position the show as something more optimistic, and showcasing bright songs like the opening number, while the press coverage focused on something much more serious and historical but from the mind of Barry Manilow. Those are two very different narratives trying to find common ground. And now they seem to be focused on an almost self-important "we need this story right now, honor the men by seeing the musical" narrative, which probably isn't a winning strategy in the current climate.
I also don't know if the word of mouth is really there. It's a dark show, and though there are thrilling and deeply entertining moments, it tries to tell a big story and all the characters are painted with SUCH a broad brush that it's hard to latch on to anyone but Chip.
The word-of-mouth is great. The press is great. And, their audience base is the "traditional Bway audience". Wondering if the current political climate is a factor at all?
1000%
amiyagi said: "tthomas76 said: "Do we think Harmony will make it past January? Doesn't really look good for a newer show to have such low numbers during a holiday week."
At this rate it may not make ittoJanuary.
Hoping it does, I've got a trip planned for the beginning of January and was hoping to catch both Harmony and Ohio."
If you really want to see them, the best bet for you to "bet" on these shows is to get your tickets now, remember that advance sales are a make it or break it when it comes to keeping a show open or close it. If everyone that wants to see it gets tickets, well, guess what? It will be open with a large advance sales.
Broadway Legend Joined: 11/12/14
I'm interested in seeing how Spamalot does, it definitely got a huge bump this week, presumably due to the tourists coming into the city, but it still has the second lowest ATP (also fwiw, I think they had one of the best parade performances).
I'm pretty happy for HLL that they went out on the high that they did, and Shucked also got a nice bump in grosses, though I guess we'll see how well they sustain that through the rest of their run.
The Harmony attendance seems to have gone down a lot, did something happen outside of the holiday week being more touristy? It's such a big decrease that I feel like that alone couldn't have caused it.
i guess if shucked wants to switch theatres, there will probably be a few open this winter.
Broadway Flash said: "i guess if shucked wants to switch theatres, there will probably be a few open this winter."
Not gonna happen. It’s going on a tour later next year as well as transferring to London. It had a great run, let it finish off.
I'm 3 weeks from touching down in NY and the comments about Harmony got me worried. When I checked the matinee I'm supposed to see, the house is half empty BUT most of the premium seats seem sold while it is the balcony that is empty. Also I think when I bought tickets it was supposed to be a 2 show day, but now there is only the matinee and it looks like they moved a performance to the week after X-mas & made that a 9 show week.
inception said: "I'm 3 weeks from touching down in NY and the comments about Harmony git me worried. When I checked the matinee I'm supposed to see, the house is half empty BUT most of the premium seats seem sold while it is the balcony that is empty. Also I think when I bought tickets it was supposed to be a 2 show day, but now there is only the matinee and it looks like they moved a performance to the week after X-mas & made that a 9 show week."
They sell the premium seats under a different code I believe, so they’re blocked from Telecharge normal sale. Or those are held house seats.
I'm curious why Ohio opened now instead of waiting until spring. Seems like that would have been a more lucrative decision.
Broadway Legend Joined: 9/27/21
TheGingerBreadMan said: "I'm curious why Ohio opened now instead of waiting until spring. Seems like that would have been a more lucrative decision."
Sometimes its not up to the producers what theater they get offered and when. More then likely they were offered this theater during this time frame and they could either take it or possibly wait another year or two until something else opened up
BoringBoredBoard40 said: "TheGingerBreadMan said: "I'm curious why Ohio opened now instead of waiting until spring. Seems like that would have been a more lucrative decision."
Sometimes its not up to the producers what theater they get offered and when. More then likely they were offered this theater during this time frame and they could either take it or possibly wait another year or two until something else opened up"
This. But also keep in mind:
I don't know that a spring opening would have made any difference for this show. For something like HLL, on the other hand, a clear runway to the Tonys could have been beneficial.
OHIO is papering their house like crazy and basically begging friends of the creatives to post on their socials. But even those posts, the best I’ve seen is some generic praise and polite pats on the backs of the creatives who got them the comps. It’s nice to see friends supporting friends, but that doesn’t translate to audiences wanting to actually see the thing.
And yes, I praise the diversity of storytelling this brings to Broadway. But everything I’ve seen of the material itself makes me cringe: those godawful lyrics, the treacly sincerity, the way the music sounds like something you’d hear in a songwriter showcase at Green Room 42. If it absolutely has to be a musical, the doc it’s based on deserves better.
Broadway Legend Joined: 12/29/13
My heart breaks for Ohio. Maybe if it get greats reviews thing will change - although, critics including NYT are not so powerful anymore.
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