SomethingPeculiar said: "Hogan's points re: TORCH SONG are spot-on. People had11 weeks to see it Off-Broadway last year, and most of them probably didn't say "I NEED to see that again at a higher price!" The New York theatergoing crowd has also seen Urie a lot: he's done7 Off-Broadway shows in ~8 years, so it wasn't the novelty of an Erivo "star is born" moment.
Ado Annie D'Ysquith said: "Am I just out of the loop, or was Cynthia Erivo not a "name" before she did Color Purple? She was touted above-the-title, won a Tony, etc...."
COLOR PURPLE was a very different situation. It was a "star is born" moment for Erivo, whereas Michael Urie has worked steadily in theatre/TV for 12 years.But remember, COLOR PURPLE wasn't a big commercialhit: it didn't announce recoupment, and it averaged about 68% gross potential over the course of its run. And as for the billing,Erivo got lucky since the second- and third-leads were more famous than her. The Tonys/awards season were also part of what anointed her."
I think you are spot on. Erivo got reviews that usually end up on a list of legendary performances. I have to admit that I still didn't click with the newer Color Purple (I still don't like the score), so i thought she gave an excellent performance, if not one for MY theoretical list of legendary performances. But the reviews pointed to a legendary performance and many seemed to agree.
Urie is known to regular theatergoers who actually attend off-Broadway performances regularly (and people who watched Ugly Betty recognize his face, if not his name). His reviews, and the play's, were generally excellent, but nowhere near Erivo's and Color Purple's (FYI: I actually enjoyed TS more, although I did feel that it dragged a little in both Acts 1 and 2). TS reviews as a whole did not cry out 'you are missing an incredible event if you do not see this production'.
There is one other factor that may have played a role.,based on reading these comments This opened within 6 months of Angels and Boys in the Band. Maybe some regular (but not the ones who see 20 shows or more a year) theatergoers were just not interested in seeing a third play about the gay experience in 6 months, especially since it did not have star casting.
And, finally, I do think the person who mentioned the sheer number of plays to choose from raised a good point. I have only been in NYC since October for 7 days, yet I have managed to see Lifespan, Torch Song, American Son, The Ferryman, Bernhardt / Hamlet, The Waverly Gallery, Network, and Choir Boy (atypically, only one musical, The Prom, which I enjoyed, but less than every single one of those plays). With such a rich set of options (plus Potter and TKAM), a starless revival had too many obstacles to face.