JBroadway said: "@CreatureKitchen
Speaking more broadly, it seems like there’s a grudge on this board surrounding Beetlejuice’s return, which partly stemmed from how annoying the fandom was about it.
Haha yeah, I did a search for Beetlejuice after I posted my comment in this thread to get a sense of what the discussion around it was, and I absolutely agree with your assessment.
I can relate to people who are grumpy with the fandom, because I felt the exact same way about the Be More Chill fandom. Not gonna lie, I was somewhat smug when the fans who had been screaming about the show didn't turn up in great enough numbers to keep it open. With Beetlejuice, though, the fandom does seem to be putting their money where their mouths are (for now). When I saw the show, the audience was full of teens/ young adults who were dressed up and who were clearly fans. I think the publicity team also deserves some credit for embracing the fans both via social media and with the fanart wall outside the theatre. Like it or not, social media is only going to become more integral to drumming up hype for a show. If your show is already aimed at a young audience, it behooves you to appeal to the TikTok/Twitter/Tumblr crowd. It may be annoying, but it's clear the strategy is becoming increasingly effective (just look at Six, too).
Whether the hype is sustainable remains to be seen, and I won't be that surprised if Beetlejuice closes once the current cast's contracts are up, or if it can't make it through the fall/ winter. But, as I said, it still managed to rake in nearly $900,000 in a week with 56% capacity, so I don't think it's necessarily doomed.