a-mad said: "GreenGables said: "a-mad said:
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It may not be breaking even yet, but the increase certainly helps. Appreciate your analysis of WOM since you appear to be the expert on it. I guess that supersedes all of the great WOM i've heard on it from many people since it's opened... They're all idiots, apparently.
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lol no need to be an a**hole, a-mad. I'm an investor and producer, so most of the people i know tend to be more business minded than creatively critical, but I hadn't heard a single positive thing about that show either. And while I can't claim to know every theatre goer in the city, I think we can safely say the general pulse on that show via WOM is at least moderately negative, if not outright negative. Random strangers talk to me about DEH, Great Comet, CFA etc., but nearly no one even brings up GHD. The ones that do didn't love it, although of course there are always exceptions.
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Geez, lighten up. I make one sarcastic comment related to someone who claims WOM is poor on GHD, when I continually hear great things, and all of a sudden I'm an a**hole? Apologies that my circle of associates don't seem to have any credence since none are investors or producers - they're just regular theater-going fans that love the show. Yes, I get the numbers... they're not good - and I'm not pretending they are. But as a fan of the show I can certainly be somewhat hopeful over the recent uptick. I also realize that WOM and commercial success don't always equate. There seem to be many shows recently that have good WOM (Bright Star, Bridges of Madison County among others) but failed commercially.
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Eh, I'd say brightstar was more mixed. It was certainly a 'fun' show, and has a great score, but the plot had a few too many 'wtf?' moments (a la 'A Man's Gotta Do'
to have people really run out of the theater and tell their friends. But I digress,
We may never be able to really come to a true agreement on WOM or even how to measure WOM, but i've found the social tool on BWW to be fun to play around with. It isn't everything but:
https://www.broadwayworld.com/industry-social.cfm?orderby=like_count
You'll see GHD only has 15k fb likes, which puts it somewhere in the middle of the pack, and 5k 'talking about', behind all the other big shows from this season. I'm not trying to diminish your friends' opinions on the show, just saying that having individuals like the show doesn't always translate into the true WOM buzz that commercial producers look for, ie people running and telling their friends to buy tickets.