The Seagram's building was the first in New York to be a tall, dark glass cube. Now a lot of buildings are built that way, but it's famous for bringing in the "modern" era of the skyscraper. I think C is for Company has it right.
It's just a message board. Let's not take it too seriously.
The Variety theory is interesting, but I can't say I buy it. I don't have a libretto handy to see who says the Seagram's building line, but why would Bobby's (presumably, excepting Peter in the revised version) straight male friends say that Bobby reminded them of a place that was a gay cruising ground, or even know that fact about it? And if it's a veiled allusion by Furth and Sondheim, why would they have gone out of their way throughout the years to assert that Bobby's problems with commitment don't stem from his being a closeted gay man? It doesn't add up.
I always just assumed it was a reference to drinking...
Given its position in Side by Side, where all the friends seem to be particularly harping on Bobby being fun and free, it fits far more in this way than as a reference to Bobby's possibly being gay or somehow emotionally "hidden".
Off topic -> I now work out of the Montreal Seagram's building which was donated to McGill University in the 90s and continue to get a kick out of that line in the song!
From Sondheim.com's FAQ page: (Let's hope their interpretation is more accurate than their spelling.)
"Why does the Seagram Building remind David of Bobby in Company?
The Seagram Building is an office building on Park & 53rd in New York City. It is an isolated building with absolute symmetry with a skeleton structure clearly apparent within the more delicate framing of window elements tht sheath the building. The materials, metal bronze and amber glass, lend the exterior an opaque solidity. One can see out its those on the outside can not see in - much like the character of Bobby in Company."
Art has a double face, of expression and illusion.
I, too, got the drinking allusion before the architectural one but they both work for me. I've lived in NY my whole life and wouldn't have gotten the cruising allusion ever. And why would David be the one to say that since he appears to be straight?
That's one of the jokes I never got. I assumed it to be a generational thing, and one of the few dated lines in the show. I've Googled the Seagrams Building, though, and my best guess had either be what C is for Company said, or some sort of phallic imagery, but I love the idea of not being able to see inside; how very Bobby.
I have to say, I'm glad to see that we're still talking about the show so much this week. I would have been sad if all discussion of the textual elements and things just disappeared after closing.
I was also going to mention Sondheim's FAQ page...they also discuss Mahler as well (which I had to google, embarrassingly enough). But the Seagram's building description sounds a lot like the set design for this production of Company as well, no?
"Hey Joey McIntyre, is there a balcony in Madison Square Garden? Joey knows his venues a little better than me. That's okay...I have a bigger part on broadway...:)" -Idina Menzel
The first time I heard that line was in the early 70s, and I had no clue what it meant. But know what? It didnt matter. It was a private moment between Bobby and one of his friends, an in-joke that I wasnt supposed to get. I found that pretty cool at the time, that the authors would purposely do something like that that would distance the audience. COMPANY is actually full of such things, little details that we gloss over because we're not part of Bobby's "inner circle". I think that's one reason why this is my favourite musical of all time.
>> But the Seagram's building description sounds a lot like the set design for this production of Company as well, no?
Aaronson's original design captured that far better, IMHO.
I loved the use of the tuba in the revival -- that scene is full of that kind of symbolism. The kind of ironic thing about it, though, is that it's completely distanced intimacy.
I always thought of it that when Bobby took his big leap to the land of commitment, he was sitting down at the piano, so it was fitting that this completely commitment-phobic act also took place there. They had sex, but they never removed their clothes. It was one of the most intimate acts humanly possible, and yet there was so much distance and boundary between them. Given that he sat down to play the piano at that big moment, think of everything it symbolizes. If, within the metaphor, it stands for commitment, and his night with April kind of...details his conflict, I think that makes sense. I've always read Barcelona as this moment where Bobby wants to be with somebody, but obviously not April. And that's all aside from the fact that with a minimal set, hey, it was practical. A piano looks... fairly bed-like.
I just had to go and edit the entire post to put it in the past tense.