My fear is that Broadway will be hurt (and I'm choosing my wording carefully) by the way that costs will likely go up, due to the congestion pricing, and Broadway's likely desire to "pass the burden on to the customers", as I think so many businesses will do.
My understanding is that trucks and business vehicles will have a higher toll than passenger cars, around $25 bucks. So, any truck bringing merchandise, sets, whatever, will have to pay that price. And, if my understanding of business is correct (and I THINK it is), the merchandise company or the trucking company that transports the sets will pass the extra cost on to the Broadway production they are dealing with, so they don't lose money, themselves. Then, when the Broadway production faces these highers costs, time & time again, it might be inclined to raise ticket prices, even more, to protect IT'S profits.
In the end, the big question is, "With the current high prices, how many people are going to shows, but spending the most that they're willing to spend on those trips?" And, if this is the case for many ticket buyers, will they reach their financial breaking point & stop going to shows, if the costs go up even more, due to the congestion pricing.
Updated On: 1/5/25 at 08:12 PM