nycward said: "I believe in the Vulture interview with the cast and director, it is referred to as a 1964 Chevy Malibu which initself tells us that we are in for a very different look at Salesman. The end of the war that is referred to in the script now becomes about Vietnam, which clearly has an impact on Biff and Happy. Come to think about it, as the draft ended in 1969, wouldn't these boys be drafted in the early 60's? I guess sometimes a new concept can just go so far when one doesn't have the option of changing the words of an extant script. All fascinatingtoponder when a production is as successful as this one."
But if the show is set in the mid- or even late-‘60s, that means 17 years or so have passed between the ‘present day’ scenes and the flashbacks. Biff and Happy, 34 and 32 respectively, wouldn’t have been drafted for the Vietnam War in their 30s. The flashback scenes, when Biff is finishing high school, would still be set in the late ‘40s or 1950 or 1951 at the latest.
The car on stage is a 1964 Chevrolet Chevelle Malibu. It’s referred to as a Studebaker, which can be explained by the aging Willy Loman being an unreliable narrator, as Nathan Lane suggested an an interview, or because they didn’t want to mess with Arthur Miller’s script. Besides, a traveling salesman - and many other car owners - would have updated his car a lot in those days, so he may have had a Studebaker during the time of the flashbacks.
I suspect the most likely timeline is 1949 for the flashbacks and 1966 for the ‘present,’ give or take a year.
It doesn’t really change the revival in a dramatic way, but the car’s constant presence clearly places the show outside the late 1940s. I just didn’t focus on that, despite the car, because the show seemed to exist outside of time (aside from being set after World War II). But it explains the anomalies in a few costumes.
Updated On: 4/5/26 at 03:48 PM