MayAudraBlessYou2 said: "GiantsInTheSky2 said: "I don’t see why it couldn’t be done again, that is how Disney brought Aida to Broadway.Just another show under Hyperion Theatricals."
The difference was that Aida did not already exist as a Disney property (well, they actually initially got the rights so they could make an animated movie musical of Aida, but the film was scrapped!). So the audience would not have any expectations, so the Hyperion Theatricals banner worked fine.
Hunchback IS a pre-existing Disney property. And while the movie is darker than most other Disney films, the stage version is WAY darker than the animated film. The tension of having mature elements in a family story has always been a tricky line to tow for Disney with Hunchback. They wanted to be able to say its the Disney story (not some other adaptation) so people would know that its familiar music, story beats, etc..."
Out of curiosity, what was the "rights" situation you're referring to? Was the show (in its musical theatre form) already started, and Disney acquired the rights to that, or are you referring to the rights of the general Aida IP? I only ask because Verdi's Aida had long been in the public domain at that point in time; and I thought it was Disney who brought together Elton John, Tim Rice, et al to develop the musical.
Genuinely curious, given this was such an unusual path for Disney's theatrical division to take -- not being an already existing property of theirs!