Scarlet Leigh said: "Here is the thing though. BMC might seem like it's going fine, but this is a moment that matters. This is a day when people are running to get tickets for things because "oh wow x nominations, this MUST be a MUST see." You can't look simply at the grosses week to week and consider that all that matters because it's the advance that matters. Every show haspeeks of when they have to look at their advance and see what their future is like. First, when the tickets go on sale. Second, when the reviews come out. We are now at the third one, Tony Nomination day. You will see articles tomorrow about which shows sawhuge jumpsin advance sales tomorrow morning. One nomination for score is going to do little for their advance right now. So their last and final hope is at the fourth jump, the day after the Tony awards. Hence why a killer performance is key for them now. If Score ended up being an award given during commercials this year, it will not even get a mention on the live broadcast at ALL even and it will do nothing for advance sales for them. They NEED to take the risk and shell out the money to perform or they will never reach people beyond their current fanbase."
Honestly, whether or not they pay for a performance will be pretty interesting. It'll tell how strong their advances are and how they see fit. I still think summer will carry the show straight thru to be able to stay afloat til the holidays. Nothing about their current numbers says anything truly dire.
