I never saw the musical because my spouse wasn’t interested, so I am probably not qualified to comment, but I continue to be baffled by the conventional wisdom that Death Becomes Her could have been saved by exciting new casting.
Everything I have heard about the musical makes it sound like the two stars have very demanding roles. There was a reason why Megan Hilty and Jennifer Simard missed a lot of performances. For some reason, that didn’t hurt the show in 2024.
What happened in January 2025 that might have affected big Broadway musicals that appeal to overseas tourists?
These dropoffs keep happening to musicals and we keep attributing it to errors by producers or the creatives in charge, and maybe every decision wasn’t the right one. Perhaps Betsy Wolfe wasn’t right for the role or the chemistry didn’t work. I can’t say. But it seems like we may be ignoring a possibility - that being a replacement in this show wasn’t that attractive a gig for the sort of actress who would have excited people. It’s not like they could bring in someone from ‘Dancing With the Stars.’
And it’s just hard to ignore the trouble with musicals, which is the destination of overseas tourists who in many cases aren’t coming anymore. This hurt a show like Death Becomes Her, which has a lot of cool-looking special effects that might appeal to those folks. So it did well for a while until the domestic audience dried up.
As Jarethan mentions, other musicals are seeing big dropoffs too. There’s a reason why a family member is seeing The Outsiders today for $59 a ticket. There’s a reason why Maybe Happy Ending is offering steep discounts on its best seats, and it’s not just because Darren Criss left. There’s a reason why Sunset Blvd. closed at a loss and was an easy ticket for months. I don’t think Wicked’s average ticket price has dropped and has had some surprisingly tepid box office weeks recently just because people were disappointed with the second movie.
Musicals are in trouble because the government made decisions to discourage tourism.
What’s holding up? A couple of musicals with decidedly American topics: Ragtime and Hamilton.
Meanwhile, Death of a Salesman is printing money and will sell out the remainder of its run at premium prices. I don’t know if that will be enough for the production to recoup but they’re trying. What’s that revival of a classic American play not dependent on? International tourists.
Updated On: 6/14/26 at 05:46 AM