In fairness only time will tell, if a recoupment statement gets issued.
With the Math I provided earlier and said it makes $1.3m a week, this is because of super premiums tickets, it would be madness and the economics of failure to have a show that costs more than $800k a week to run.
Yes Bette Midler is a massive name playing a iconic role, but you can never second guess what sells on Broadway, this could've got cold reviews, Midler performance slated and ended up on TKT's. Think of someone recently who should've shifted a similar amount of tickets and that would be Bruce Willis, a massive movie star on Broadway, what not to like?
With advertising the cost would've been met out of the mounting cost, as the mounting cost is all the costs up until opening night, by opening night, it was clear that Dolly didn't need to advertise anymore, with $39m in the till by then