I think it could run. There are enough good quotes (AP, USA Today) to make decent ads, and it seems tailor-made for theater parties. The night I saw it, the audience appeared to be having a good time.
It seems like many of this season's new shows are dark (FUN HOME, THE LAST SHIP, THE VISIT) so maybe a light piece of froth like this can find an audience.
FWIW, I enjoyed it way more than THE LAST SHIP, which I found to be a deadly bore.
'Our whole family shouts. It comes from us livin' so close to the railroad tracks'