Broadway influencers, for the most part, are just preaching to the choir of Broadway fans and, since they’re positive about everything, are just general shills for Broadway writ large. I really don’t think they help productions break through to ticketbuyers that aren’t already primed to buy tickets. Organic word of mouth and breakthrough social media seem to be far more effective.
"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."