Well whether its profitable or not is based entirely on the running costs to mount and run it off Broadway.
If they can come up with a formula in which the production can break even selling 2/3 of a 500 seat house it could make money (and if we assume that RENT also with a cast of nobodys was able to sell 50% of a 1100 seat theatre two years ago, it seems likely thats within the realm of possibility - at least from a head-count standpoint).
Keep in mind the union costs are much, much less for Off Broadway productions. It will cost a fraction to actually run the show week to week that it did at the Nederlander.
I also personally don't think money is necessarily the sole incentive behind bringing this back. I truly believe that, dated warts and all, for the original creative and producing forces behind the show, they continue to believe in the message of what RENT stands for. In that sense the show really is also like HAIR. You could argue that they should get on with it, but really - why should they?
I think thats at least part of the reason RENT actually played so much longer on Broadway than was really necessary from a numbers standpoint.
Updated On: 11/5/10 at 04:51 PM